Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
Preface Section A – The Context of Sport 1 Introduction: The Commercialisation of Sport 2 Governance in Sport 3 Ethics in Sport 4 The Role of the State in Sport 5 The Economics of Competitive Balance in Sport 6 The Impacts of Sport Section B - Business Functions applied to Sport 7 Organisational Behaviour in Sport Organisations 8 Human Resource Management in Sport 9 Branding and Marketing in Sport 10 Sports Finance 11 Managing small and not-for-profit sports organisations 12 Strategy and Environmental Analysis in Sport 13 Managing Sport Operations: Quality, Performance and Control 14 The Internet, Online Social Networks, and the Fan Digital Experience Section C – Sport Management Issues 15 Sports and the Law 16 Sport Event and Facility Management 17 Sport Sponsorship and Endorsement 18 Sport Broadcasting 19 Risk Management in Sport 20 The Sports Betting Industry 21 Sports Retailing and Merchandising 22 Sports Media and PR 23 The Internationalisation of Sport 24 Sports Agents and Intermediaries