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ISBN: 9781292330945
*Precio sin IVA: 33,02 €
*Precio con IVA: 34,34 €
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Business in Action eBook VS-12 months


By Courtland L. Bovee, John V. Thill

Descripción: A concise and comprehensive introduction to business Business in Action remains the premier comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized objective-driven structure the text incorporates relevant contemporary examples and trends from the business world. Now 16 chapters (down from 20) the 9th Edition has been streamlined to better match the needs of the course. New material visuals and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important — developing the skills today’s business leaders are looking for.

Contenido:
Part 1 Setting the Stage: The Business of Business Chapter 1 Developing a Business Mindset Chapter 2 Economics Money and Banking Chapter 3 The Global Marketplace Chapter 4 Business Ethics and Corporate Social Responsibility Part 2 Building the Framework: Business Ownership and Entrepreneurship Chapter 5 Forms of Ownership Chapter 6 Entrepreneurship and Small-Business Ownership Part 3 Guiding the Enterprise: Leadership Organization and Operations Chapter 7 Management Roles Functions and Skills Chapter 8 Organization and Teamwork Chapter 9 Production Systems Part 4 Supporting the Workforce: Motivation and Human Resources Chapter 10 Employee Motivation Chapter 11 Human Resources Management Part 5 Satisfying the Customer: Marketing Sales and Customer Support Chapter 12 The Art and Science of Marketing Chapter 13 Product Management and Pricing Strategies Chapter 14 Customer Communication and Product Distribution Part 6 Managing the Money: Accounting and Financial Resources Chapter 15 Financial Information and Accounting Concepts Chapter 16 Financial Management and Financial Markets Appendixes Glossary


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