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ISBN: 9781292249162
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*Precio con IVA: 42,96 €
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MyLab MIS

Management Information Systems: Managing the Digital Firm, Global Edition, 15/E (enhanced e-Book VS 12m)


By Kenneth C. Laudon

Descripción:

The authoritative, case-based view into how businesses leverage information systems

Kenneth and Jane Laudon’s popular Management Information Systems: Managing the Digital Firm, along with MyLabTM MIS, continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of information systems used by businesses today, including all-new real-world cases and discussion of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps.

Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business models and decision-making, Management Information Systems enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firm’s information systems.



Contenido:

I. Organizations, Management, and the Networked Enterprise
1. Information Systems in Global Business Today
2. Global E-business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

II. Information Technology Infrastructure
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

III. Key System Applications for the Digital Age
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems

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