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ISBN: 9781292214740
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MyLab Management

International Business Global Edition, 16/E (e-Book VS 12m)


By John Daniels

Descripción: For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition,International Businessremains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-¬written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

Contenido:

PART I. INTRODUCTION

1. International Business and Globalization

PART II. NATIONAL ENVIRONMENTAL DIFFERENCES

2. Culture

3. Governmental and Legal Systems

4. Economic Systems and Market Methods

PART III. CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTS

5. Trade and Factor Mobility Theory

6. Trade Protectionism

7. Economic Integration and Cooperation

PART IV. THE GLOBAL MONETARY ENVIRONMENT

8. Markets for Foreign Exchange

9. Factors that Influence Exchange Rates

10. Global Debt and Equity Markets

11. Ethics and Social Responsibility

PART V. CORPORATE POLICY AND STRATEGY

12. Strategies for International Business

13. Evaluation of Countries for Operations

14. Modes of Trading Internationally

15. Forms and Ownership of Foreign Production

16. The Organization and Governance of Foreign Operations

PART VI. FUNCTIONAL MANAGEMENT AND OPERATIONS

17. Global Marketing

18. Global Production and Supply Chains

19. Global Accounting and Financial Management

20. Global Management of Human Resources