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ISBN: 9781292145136
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Exploring Strategy: Text and Cases, 11e (e-Book VS 12m)


By Gerry Johnson

Descripción:

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

 

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.



Contenido:

Chapter 1: Introducing Strategy

Chapter 2: Macro Environmental Analysis

Chapter 3: Industry and Sector Analysis

Chapter 4: Resources and Capabilities

Chapter 5: Stakeholders and Governance

Chapter 6: History and Culture

Chapter 7: Business Strategy and models

Chapter 8: Corporate Strategy and Diversification

Chapter 9: International Strategy

Chapter 10: Entrepreneurship and Innovation

Chapter 11: Mergers, Acquisitions and Alliances

Chapter 12: Strategy in Action

Chapter 13: Strategy Development Processes

Chapter 14: Organizing and Strategy

Chapter 15: Leadership and Strategic Change

Chapter 16: The Practice of Strategy